Work Responsibilities

• Engineered a custom analytics and event-monitoring plugin tracking user behavior across 250+ product pages, capturing drop-off points, field-level interactions, timestamps, IP addresses, geolocation, and session activity to identify conversion bottlenecks and reduce abandonment.
• Developed workflow automation solutions that streamlined business processes, reduced manual administrative workload by 30%, improved data accuracy, and accelerated operational efficiency.
• Wrote custom PHP functions and hooks to extend core functionality, enabling tailored business logic without relying on bloated third-party plugins.
• Extended Gravity Forms with custom PHP hooks and JavaScript, enabling conditional logic, dynamic field population, and multi-step form flows across 400+ forms.
• Managed 12+ enterprise WordPress websites, delivering custom plugins, feature enhancements, server maintenance, security updates, and performance optimizations that reduced maintenance effort.
• Enhanced technical SEO across 12+ enterprise WordPress websites by resolving crawlability, indexing, structured data, Core Web Vitals, and performance issues, increasing organic search visibility.
• Optimized high-traffic server configurations and backend workflows across core infrastructure, eliminating deployment bottlenecks and ensuring stable 99.9% production uptime across environments.
• Built a custom headless-ready plugin integrating Gravity Forms API components and AJAX handlers, eliminating legacy technical debt and powering 400+ forms with seamless, state-managed user experiences.
• Collaborated with SEO and PPC teams to implement technical enhancements, improving crawlability, conversion tracking, and site performance.
• Implemented structured logging and error monitoring across enterprise web applications, accelerating debugging and reducing issue resolution time.